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Episode 158 includes, should you still use automation with LinkedIn, the ‘buyer persona’ in your marketing and a recruitment expert on building the best team
MSPs: What is an IT Services Buyer’s Guide?
It’s the world’s best tool for converting leads into clients. Here’s how you put one on your MSP’s website today.
Episode 157: Should your prices be on your MSP’s website?
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Episode 157 includes why your MSP website needs a pricing calculator, 3 common marketing questions and a new tool to claw back time
A back-to-work mom: Your MSP’s secret weapon
Iron Man has J.A.R.V.I.S. Batman has Alfred. Your MSP should have a back-to-work mom.
Episode 156: How to check if your techs are genuinely too busy
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Episode 156 includes how to test how busy your techs are, your MSP’s ‘moonshot’ goal and how your MSP can stand out social media
Get new clients: The smash & grab technique
Here’s something I’ve not told you about before – the smash & grab technique to get new clients. It’s quite a lot of manual work, and doesn’t scale particularly well. …
Twitter password screw up: Today’s marketing opportunity
You’ve probably heard about today’s Twitter password news. They’ve had to ask 330 million users to change their password, after discovering them sitting in a plain text file. Doh. This …
Video: Millions of MDF unclaimed by MSPs
MDF = Marketing Development Funds. Money that vendors put aside for MSPs to spend on marketing, in order to sell more of the vendor’s stuff. And there’s a ton of …
An email you can send to generate work this week
One of the things I talked about a few weeks ago, was the opportunity to generate some break/fix work from people frustrated with their work from home setups. I think …
Video: Getting MDF (Marketing Development Funds) during Covid
This morning I was interviewed by my friend Glenn Robertson of Purechannels for the next episode of his Channel Drop In series. Afterwards we were chatting about the availability of …