Buying a new bike: Perception is reality
Crisis. My 6-year-old daughter needed a new bike. And the only one she liked was sold exclusively in Toys R Us. It took some time to get her to look at this one.
Ignore the haters: My post last week
I call people who do stuff like this “haters”. They’re the ones who are so incensed by someone doing something different, that they hit back.
What a yellow submarine taught me about MSP marketing
I was on holiday with my wife and daughter in Lanzarote. A wonderful 10 days in a villa, with a private pool and the new GoPro Hero 5 to play with
A conversation: The business case for buying traffic
I do a lot of Googling for MSPs around the country, and I see a lot of pay per click (PPC) adverts on Google. You know, the paid for adverts at the top.
3 examples of ~weak~ MSP ads that will kill sales
One of the things I’m most looking forward to at my free seminar in May is critiquing some real life marketing of the business owners and managers in the room.