LinkedIn has become such a powerful marketing tool for MSPs. Yes it’s a numbers game. But if you can connect to enough people and start enough conversations, the odds are …
6 areas of business improvement (2 of them free you from the business)
There are 6 different areas you can improve your business. Two of them you probably already do brilliantly. Two of them grow the business (and its net profits). And the …
Your business’s most precious and finite resource
Question: What’s the true purpose of your business? It’s not to provide MSP services, or to keep clients happy. That’s just what it does. I strongly believe that the purpose …
Worrying
For the first few years of my sole business journey I was a terrible worrier. I would lie awake at 3am worrying whether this client or that client was going to leave
Handy calculator: Why your marketing MUST be more than just new clients
For years I have banged on about marketing being a lot more than just getting new clients. It’s about keeping them and getting them to choose to spend more as …
Facebook pages are seriously ill. You need a Facebook group instead
Facebook loves its groups. The more relevant the content is, the more they use Facebook. And the easier it is to sell targeted advertising to reach them.
The best MSP marketing software? A love letter to Infusionsoft
If you’re in any way serious about growing your MSP in a systematic way, you need marketing software. Autotask and Connectwise might be fine for clients. But in my experience …
The simplest way to get new clients: The intrigue letter
There are dozens of ways you can get new clients. Literally, dozens. Each have their pluses and minuses. NetworkingSome people swear by networking. I swear at it (because I think …
Get new clients: What prospects fear about MSPs
Fear. It’s a surprisingly strong driver of your prospects. Put more precisely, they are more driven by the avoidance of pain, than they are by the opportunity to gain. You …
3 ways to kill your sales
Every MSP wants and needs more new clients. Yet most scupper themselves in several ways. Mostly it’s through a complete lack of systemised sales and marketing.
