This MSP faces burnout – and can solve his problems with these 3 steps

Paul Green October 6, 2022Uncategorized

This MSP has 6 staff yet is bombarded with messages every day. He’s close to burnout. Here’s what I prescribed… what would you suggest to help him?

Episode 150: This is how to influence your MSP’s prospects

Paul Green September 27, 2022

Paul Green's MSP Marketing Podcast

Episode 150: This is how to influence your MSP's prospects

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00:00 / 00:39:06

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<blockquote class="wp-embedded-content" data-secret="U1tn2kUgXm"><a href="https://www.mspmarketingedge.com/podcast/episode150/">Episode 150: This is how to influence your MSP&#8217;s prospects</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode150/embed/#?secret=U1tn2kUgXm" width="500" height="350" title="&#8220;Episode 150: This is how to influence your MSP&#8217;s prospects&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="U1tn2kUgXm" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 150 includes extra ways to influence your prospects, how to help staff financially and a new vCIO revenue stream for your MSP

Episode 149: Claim your share of this $5,000 MSP giveaway

Paul Green September 20, 2022

Paul Green's MSP Marketing Podcast

Episode 149: Claim your share of this $5,000 MSP giveaway

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00:00 / 00:30:12

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<blockquote class="wp-embedded-content" data-secret="oX4fjiOnzO"><a href="https://www.mspmarketingedge.com/podcast/episode149/">Episode 149: Claim your share of this $5,000 MSP giveaway</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode149/embed/#?secret=oX4fjiOnzO" width="500" height="350" title="&#8220;Episode 149: Claim your share of this $5,000 MSP giveaway&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="oX4fjiOnzO" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 149 includes free money for MSPs, how to influence future clients and why scrappy marketing can work for your MSP

Episode 148: MSP marketing lessons from this direct mail

Paul Green September 13, 2022

Paul Green's MSP Marketing Podcast

Episode 148: MSP marketing lessons from this direct mail

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00:00 / 00:31:24

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<blockquote class="wp-embedded-content" data-secret="2hnI6epRn7"><a href="https://www.mspmarketingedge.com/podcast/episode148/">Episode 148: MSP marketing lessons from this direct mail</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode148/embed/#?secret=2hnI6epRn7" width="500" height="350" title="&#8220;Episode 148: MSP marketing lessons from this direct mail&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="2hnI6epRn7" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 148 includes a great example of direct mail, clever automation with calendar bookings, MSP planning advice and how to improve sales with ‘relationship signal intelligence’

Episode 147: MSPs – be an adult when a client fires you

Paul Green September 6, 2022

Paul Green's MSP Marketing Podcast

Episode 147: MSPs - be an adult when a client fires you

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00:00 / 00:33:24

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<blockquote class="wp-embedded-content" data-secret="gUth2JM3kQ"><a href="https://www.mspmarketingedge.com/podcast/episode147/">Episode 147: MSPs &#8211; be an adult when a client fires you</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode147/embed/#?secret=gUth2JM3kQ" width="500" height="350" title="&#8220;Episode 147: MSPs &#8211; be an adult when a client fires you&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="gUth2JM3kQ" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 147 includes the benefit to your MSP of having a ‘loss leader’, the importance of being an adult when a client leaves you and a process expert joins Paul to explain how to easily document the procedures inside your MSP

Can’t focus on your MSP’s marketing? Change your environment

Paul Green September 1, 2022Uncategorized

If you struggle to focus on marketing your MSP, maybe you need a change of environment? Here’s what some other MSPs are doing

Episode 146: Should you buy a client out of a contract?

Paul Green August 30, 2022

Paul Green's MSP Marketing Podcast

Episode 146: Should you buy a client out of a contract?

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00:00 / 00:29:38

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<blockquote class="wp-embedded-content" data-secret="PuWiu55aKb"><a href="https://www.mspmarketingedge.com/podcast/episode146/">Episode 146: Should you buy a client out of a contract?</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode146/embed/#?secret=PuWiu55aKb" width="500" height="350" title="&#8220;Episode 146: Should you buy a client out of a contract?&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="PuWiu55aKb" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 146 includes when MSPs should buy clients out of contracts, the financial numbers that are important to your business and breaking sales down into simple steps

Stack Fiddling is holding you back

Paul Green August 18, 2022Uncategorized

Let me introduce a new term that I think I’ve made up (or my subconscious has absorbed from somewhere). Stack Fiddling Also known as Shiny New Thing Syndrome. It’s where …

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Recession: DO NOT PANIC. There is plenty of business + money for you

Paul Green August 4, 2022Uncategorized

From the age of 19 to 32, I was a newspaper reporter and then a radio presenter. And at times I was 100% guilty of doing what the media is …

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Episode 141: How this MSP is achieving “crazy growth”

Paul Green July 26, 2022

Paul Green's MSP Marketing Podcast

Episode 141: How this MSP is achieving "crazy growth"

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<blockquote class="wp-embedded-content" data-secret="2zYiEolU17"><a href="https://www.mspmarketingedge.com/podcast/episode141/">Episode 141: How this MSP is achieving &#8220;crazy growth&#8221;</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode141/embed/#?secret=2zYiEolU17" width="500" height="350" title="&#8220;Episode 141: How this MSP is achieving &#8220;crazy growth&#8221;&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="2zYiEolU17" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 141 includes how one MSP has driven some huge growth, which business cards have a place in 2022 and a sales expert with tips to make selling easier