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The ultimate marketing strategy for MSPs
Today I’m running a sold out marketing seminar for a group of MSP owners. It’s called The Ultimate Marketing System. How can I justify calling it that? Well, it’s based …
The perfect sales promotion, that’s guaranteed to work
Let me read this article to you This one doesn’t apply to brand new businesses. But it’s perfect for MSPs that have been around a few years. Because there’s a …
Was your marketing as crap as mine was in 2005?
Back in 2005, I started my first business. I was still working full-time running a radio station, so was ducking out to make furtive phone calls during the day
6 bootstrap marketing ideas for MSPs
You’ve heard of bootstrapping a business? It’s when a new venture is built up using limited funds and a lot of goodwill.
Tidying up (your business)
It’s called Tidying Up with Marie Kondo. The format is simple. She turns up at people’s houses and, er, helps them tidy up.
MAKING 2019 YOUR BEST YEAR: The 4 key questions you must answer
Doing a session with my MSP Mastermind groups later this month about 4 key questions they must answer, in order to see big growth in their business this year.
How to remove overly negative thoughts or persisting worries
And there it is. An overly negative thought or persisting worry has crept into your mind. It happens to all of us at some point in the week. But if …
The faster you can implement, the greater your chances of victory
We all have good ideas. REALLY good ideas. And often our natural inclination is to sit on them. We figure we’ll get around to them at some point
The McGurk effect: Why your marketing must be emotional (not rational)
I was recently reminded about the McGurk effect while listening to an audio book called Win Bigly. It describes how Donald Trump managed to become President.
