He’s the kind of client that you don’t have to think about much. You know the kind I mean? The kind who are the bread and butter of the business.
Hands on guide: Automated direct mail (a secret marketing weapon)
How much post did you get this morning? Probably not as much as arrived each day ten years ago. These days we are more likely to recieve emails and social media
Can you really sell IT support with a few emails? (YES)
So let’s say you have started to build yourself a database of leads (as explored in last week’s article The simple reason you don’t get more sales appointments).
Victory loves preparation
Victory loves preperation. It’s a phrase I’ve been living by for a few years. And it was only when writing this article, that I looked up where it came from.
Buying a new bike: Perception is reality
Crisis. My 6-year-old daughter needed a new bike. And the only one she liked was sold exclusively in Toys R Us. It took some time to get her to look at this one.