/
RSS Feed
Episode 173 includes why paying your (small) suppliers faster makes business sense, the Six Steps from ‘suspect’ to ‘loyal customer’, and how this MSP uses AI in real life
3 reasons why a business owner will buy from your MSP
A big secret to great marketing is being able to look at things from someone else’s point of view. Here’s how to do that in your MSP
How to use ‘social proof’ on your MSP’s website
Just like sheep, people like to follow the herd. ‘Social proof’ is the way to make sure they’re headed for your MSP.
Episode 149: Claim your share of this $5,000 MSP giveaway
/
RSS Feed
Episode 149 includes free money for MSPs, how to influence future clients and why scrappy marketing can work for your MSP
Episode 142: Your MSP’s marketing advantage: Showing empathy
/
RSS Feed
Episode 142 includes why empathy is the core marketing skill to develop, Paul’s real life example of why ‘before & after’ case studies matter and the MSP owner that thinks the tech on-site visit is dead
The MSP’s ultimate guide to using video to get new clients
Video is the number one engagement tool on your website. In this ultimate guide, you’ll discover how to make video a crucial part of your MSP’s marketing strategyJump to Part …
Episode 109: The perfect prospect journey for an MSP
/
RSS Feed
Episode 109 includes the best route to generate prospects, how to make the business better every day and tell stories with video
Episode 104: What’s the Average Lifetime Value (ALV) of an MSP client?
/
RSS Feed
Episode 104 includes how to calculate the real value of your clients, why you should encourage a one-time purchase and the company that’s automating IT support
Episode 94: Are you the most expensive MSP in town? You should be
/
RSS Feed
Episode 94 includes why you should be the most expensive MSP, your chance to attend a huge event for free and how to make better sales proposals
Episode 81: Is this a safe time to put up prices?
/
RSS Feed
Episode 81 includes your chance to win a smartwatch, how and when to change your pricing and the best questions for prospects