Why your MSP’s marketing must be a system (not a series of random events)

Paul Green August 29, 2022Uncategorized

Want to know one of the biggest secrets to effective marketing? It’s all about big mo.

MSPs: Why your photo is your greatest sales tool

Paul Green August 25, 2022Uncategorized

Let me just start off by saying – I am not a narcissist. You’d be forgiven for thinking I am, considering you see my face the second you log onto …

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Advertising your MSP: how to differentiate from your competitors

Paul Green July 28, 2022Uncategorized

This MSP marketing guide will tell you everything you need to know about how to get your branding right to attract the best clients.

What a reviewer sees when they look at your MSP’s website

Paul Green June 23, 2022Uncategorized

One of my favourite repeat jobs every month is doing an in-depth website review for a member of my MSP Marketing Edge (we hold a members-only draw every month, and I do …

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Episode 134: The 2022 marketing power of the 1922 marketing tactic

Paul Green June 7, 2022

Paul Green's MSP Marketing Podcast

Episode 134: The 2022 marketing power of the 1922 marketing tactic

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<blockquote class="wp-embedded-content" data-secret="LoMaSj31zw"><a href="https://www.mspmarketingedge.com/podcast/episode134/">Episode 134: The 2022 marketing power of the 1922 marketing tactic</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode134/embed/#?secret=LoMaSj31zw" width="500" height="350" title="&#8220;Episode 134: The 2022 marketing power of the 1922 marketing tactic&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="LoMaSj31zw" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 134 includes why you should start using a 100 year old marketing tool, how to create ‘evergreen’ content for your website, plus the benefit of being a vigilant MSP owner

Episode 129: A clever SEO idea for MSPs

Paul Green May 3, 2022

Paul Green's MSP Marketing Podcast

Episode 129: A clever SEO idea for MSPs

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<blockquote class="wp-embedded-content" data-secret="P4s6e9MkFU"><a href="https://www.mspmarketingedge.com/podcast/episode129/">Episode 129: A clever SEO idea for MSPs</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode129/embed/#?secret=P4s6e9MkFU" width="500" height="350" title="&#8220;Episode 129: A clever SEO idea for MSPs&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="P4s6e9MkFU" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 129 includes a simple local SEO trick to rank better in Google, the importance of not jumping too quickly on a new idea and what your clients really feel about your price increase

Episode 125: How to gamify your MSP’s website

Paul Green April 5, 2022

Paul Green's MSP Marketing Podcast

Episode 125: How to gamify your MSP's website

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<blockquote class="wp-embedded-content" data-secret="ZZW9lxmK2v"><a href="https://www.mspmarketingedge.com/podcast/episode125/">Episode 125: How to gamify your MSP&#8217;s website</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode125/embed/#?secret=ZZW9lxmK2v" width="500" height="350" title="&#8220;Episode 125: How to gamify your MSP&#8217;s website&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="ZZW9lxmK2v" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 125 includes how to make your website more fun to use, the MSP owner that created a tool for other MSPs and a solution to your business growth distractions

Episode 123: The marketing advantage of an IT dispatcher

Paul Green March 22, 2022

Paul Green's MSP Marketing Podcast

Episode 123: The marketing advantage of an IT dispatcher

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00:00 / 00:33:06

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<blockquote class="wp-embedded-content" data-secret="bLOgY6VqPa"><a href="https://www.mspmarketingedge.com/podcast/episode123/">Episode 123: The marketing advantage of an IT dispatcher</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode123/embed/#?secret=bLOgY6VqPa" width="500" height="350" title="&#8220;Episode 123: The marketing advantage of an IT dispatcher&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="bLOgY6VqPa" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 123 includes why ticket triage can help your marketing, the final stage of your one page marketing plan and how to use LinkedIn advertising

How to get the brand positioning right for your MSP’s marketing

Paul Green August 13, 2021Uncategorized

Getting the positioning right is a one off MSP marketing task. This new guide shows what to do and how to do it

Bullet point list: Your 5 MSP marketing priorities for summer 2021

Paul Green June 23, 2021Uncategorized

Here are your 5 most critical marketing priorities this summer, for a systematic, consistent MSP marketing machine