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Including how to earn an extra 100k by running a sales week, why repeating yourself in sales conversations is a good thing and how will mergers & acquisitions change over the next year
Episode 134: The 2022 marketing power of the 1922 marketing tactic
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Episode 134 includes why you should start using a 100 year old marketing tool, how to create ‘evergreen’ content for your website, plus the benefit of being a vigilant MSP owner
Episode 133: MSPs: Overcome common sales objections
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Episode 133 includes how to combat most of the reasons prospects give for not buying, the importance of understanding their emotional motivation and the MSP sales expert that thinks you can actually enjoy cold calling
Episode 132: Clever cash flow tricks for MSPs
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Episode 132 includes some valuable tips for keeping on top of cash flow, the benefit to your MSP of conducting a ‘ticket frenzy’ and an industry expert joins Paul to explain why now is the time to get things done and move your MSP forward
Episode 131: MSPs: Make sure you’re charging properly
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Episode 131 includes why MSPs aren’t charging enough money, the pros and cons of follow-up client calls and an extra monthly recurring revenue opportunity
Episode 130: Do MSPs get imposter syndrome?
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Episode 130 includes how to become the confident MSP you really are, the importance of taking your team out for a walk and the biggest ex-MSP LinkedIn expert shares his tips on the platform
Episode 129: A clever SEO idea for MSPs
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Episode 129 includes a simple local SEO trick to rank better in Google, the importance of not jumping too quickly on a new idea and what your clients really feel about your price increase
Episode 128: Every MSP needs this strategic referral deal
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Episode 128 includes why you need to buddy up with a particular business to share referrals, understanding the special tool from LinkedIn to boost your profile and there’s an MSP sales expert talking about how to win by focusing on people not technology
Episode 127: SPECIAL: What marketing is working for MSPs right now
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Episode 127 is a special episode in which Paul talks to the owner of a technology marketing agency about the areas in which MSPs should focus their marketing efforts, they also touch on how to adopt a growth mindset and how they grew their own business over a two year period
Episode 126: Clever: How MSPs can reuse marketing content
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Episode 126 includes how to make the absolute most of every piece of marketing content, the leadership benefit of really getting to know your team and the MSP that grew to 100 staff within 18 years