The best MSP marketing tactic I learned at ScaleCon24

Paul Green October 24, 2024Uncategorized

This is the best marketing idea I got from this year’s ScaleCon24. If you went, what was yours?

What the yellow car game teaches MSPs about marketing

Paul Green October 15, 2024

Paul Green's MSP Marketing Podcast

What the yellow car game teaches MSPs about marketing

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<blockquote class="wp-embedded-content" data-secret="CtqZ2SKHDb"><a href="https://www.mspmarketingedge.com/podcast/episode257/">What the yellow car game teaches MSPs about marketing</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode257/embed/#?secret=CtqZ2SKHDb" width="500" height="350" title="&#8220;What the yellow car game teaches MSPs about marketing&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="CtqZ2SKHDb" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 257 includes what the yellow car game teaches MSPs about marketing, a simple marketing cadence that your MSP can swipe and adapt, and how offering custom development boosts client retention for MSPs.

MSP owners: Why do we make our lives so hard?

Paul Green September 17, 2024

Paul Green's MSP Marketing Podcast

MSP owners: Why do we make our lives so hard?

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<blockquote class="wp-embedded-content" data-secret="FfrIYYQ2Cr"><a href="https://www.mspmarketingedge.com/podcast/episode253/">MSP owners: Why do we make our lives so hard?</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode253/embed/#?secret=FfrIYYQ2Cr" width="500" height="350" title="&#8220;MSP owners: Why do we make our lives so hard?&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="FfrIYYQ2Cr" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 253 includes MSP owners who make their lives so hard, the most powerful MSP marketing question to ask any lead and how to do marketing within the CIS security framework.

How to grade the quality of your MSP’s leads

Paul Green August 20, 2024

Paul Green's MSP Marketing Podcast

How to grade the quality of your MSP's leads

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<blockquote class="wp-embedded-content" data-secret="e3uW282vMA"><a href="https://www.mspmarketingedge.com/podcast/episode249/">How to grade the quality of your MSP&#8217;s leads</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode249/embed/#?secret=e3uW282vMA" width="500" height="350" title="&#8220;How to grade the quality of your MSP&#8217;s leads&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="e3uW282vMA" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 249 includes how to grade the quality of your MSP’s leads, if I suggested you spent 80% of your time marketing your MSP, would you think I was nuts? And pay per click CAN work for MSPs if it’s part of an overall marketing strategy

Episode 242: MSPs who do this kind of marketing will ALWAYS struggle

Paul Green July 2, 2024

Paul Green's MSP Marketing Podcast

Episode 242: MSPs who do this kind of marketing will ALWAYS struggle

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<blockquote class="wp-embedded-content" data-secret="O8oMBScREz"><a href="https://www.mspmarketingedge.com/podcast/episode242/">Episode 242: MSPs who do this kind of marketing will ALWAYS struggle</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode242/embed/#?secret=O8oMBScREz" width="500" height="350" title="&#8220;Episode 242: MSPs who do this kind of marketing will ALWAYS struggle&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="O8oMBScREz" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 242 includes MSPs who do this kind of marketing will ALWAYS struggle, look at what you sell from the prospect’s point of view and how MSPs can use content to warm up prospects

Should MSPs use AI robodiallers to make prospecting calls?

Paul Green May 9, 2024Uncategorized

Could an AI robodialler be a smart add to your marketing toolkit? I tested one… its not ready for marketing yet, but could work for inbound helpdesk calls

Episode 229: SPECIAL: Using AI in your MSP’s marketing

Paul Green April 2, 2024

Paul Green's MSP Marketing Podcast

Episode 229: SPECIAL: Using AI in your MSP's marketing

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<blockquote class="wp-embedded-content" data-secret="7F5e0Ckaw8"><a href="https://www.mspmarketingedge.com/podcast/episode229/">Episode 229: SPECIAL: Using AI in your MSP&#8217;s marketing</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode229/embed/#?secret=7F5e0Ckaw8" width="500" height="350" title="&#8220;Episode 229: SPECIAL: Using AI in your MSP&#8217;s marketing&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="7F5e0Ckaw8" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

In this Special Easter Episode Kevin Clune and I talk about the present and future of MSP marketing tools, including AI tools and GPTs, and how advancements in AI technology could revolutionize how MSPs market to their leads, prospects and clients.

Episode 220: MSPs: This tool sells more to your clients

Paul Green January 30, 2024

Paul Green's MSP Marketing Podcast

Episode 220: MSPs: This tool sells more to your clients

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00:00 / 00:38:12

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<blockquote class="wp-embedded-content" data-secret="BP8wcZWxHG"><a href="https://www.mspmarketingedge.com/podcast/episode220/">Episode 220: MSPs: This tool sells more to your clients</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode220/embed/#?secret=BP8wcZWxHG" width="500" height="350" title="&#8220;Episode 220: MSPs: This tool sells more to your clients&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="BP8wcZWxHG" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 220 includes five marketing myths that are holding you back, this tool sells more to your clients, and the secrets of successful Facebook marketing.

Episode 218: Is Facebook a viable promotional tool for an MSP?

Paul Green January 16, 2024

Paul Green's MSP Marketing Podcast

Episode 218: Is Facebook a viable promotional tool for an MSP?

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00:00 / 00:42:36

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<blockquote class="wp-embedded-content" data-secret="p3BlYwOenk"><a href="https://www.mspmarketingedge.com/podcast/episode218/">Episode 218: Is Facebook a viable promotional tool for an MSP?</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode218/embed/#?secret=p3BlYwOenk" width="500" height="350" title="&#8220;Episode 218: Is Facebook a viable promotional tool for an MSP?&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="p3BlYwOenk" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 218 includes is Facebook a viable promotional tool for an MSP, five common website mistakes, and how ’emotional content’ can help you connect with prospects

Episode 207: How ordinary clients talk about their MSP

Paul Green October 31, 2023

Paul Green's MSP Marketing Podcast

Episode 207: How ordinary clients talk about their MSP

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00:00 / 00:31:49

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<blockquote class="wp-embedded-content" data-secret="YKXqG0T2aS"><a href="https://www.mspmarketingedge.com/podcast/episode207/">Episode 207: How ordinary clients talk about their MSP</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode207/embed/#?secret=YKXqG0T2aS" width="500" height="350" title="&#8220;Episode 207: How ordinary clients talk about their MSP&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="YKXqG0T2aS" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 207 includes an MSP horror story you’ll want to avoid, the advice that could save your marriage, creating a brand video to win new clients.