Episode 203 includes what are YOU using AI tools for, creating engaging content for LinkedIn, and improving your employee and client satisfaction and retention rates.
Episode 198: This simple idea will have HUGE impact
Episode 198 includes keeping your foot on the marketing gas pedal, the huge impact of using personalised video in your prospect and client communications, and protecting your clients from their staff and themselves.
Episode 190: Can an MSP do a 4 day working week?
Episode 190 includes the ONE nugget of advice new MSPs need, the benefits of operating your MSP on a four-day working week, and marketing cyber security without leaning on fear, uncertainty and doubt.
Episode 189: Market cyber security without using FEAR
Episode 189 includes your views on the value (or otherwise) of SLAs, avoid FUD when marketing cyber security, and the impact of AI on marketing.
Episode 187: Persuade clients about MFA
Episode 187 includes persuading clients to accept MFA, the benefits of posting real photos on your MSP website, and the value of public speaking to your business
Episode 185: 7 MSP website headlines to swipe & adapt
Episode 185 includes – upgrade your marketing and sales approach from Passive to Active, seven MSP website headlines to swipe & adapt, and building fruitful long-term relationships with systemised relationship marketing.
Episode 183: Should MSPs do SEO? My answer might shock you…
Episode 183 includes – should MSPs do SEO, improving your outbound call success rate with a ‘pave the way’ letter, and replacing ‘sales’ with ‘invitations’ and ‘conversations’
Episode 181: MSPs: Have you worked out your hourly profit per client?
Episode 181 includes working out your hourly profit per client, why your clients aren’t terrified of cyber crime, and growing your MSP business via acquisitions
Episode 180: Why your clients aren’t terrified of cyber crime
Episode 180 includes how to not get locked in a ‘prison’ of your own design, why your clients aren’t terrified of cyber crime, and reaching B2B audiences using Facebook ads.
Episode 179: How to max networking (events not cables)
Episode 179 includes – you can’t expect ‘A Team’ game if you hire ‘B Team’ players, how to max networking (events not cables), and helping MSPs shorten sales cycles and double sales – in 90 days.