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Episode 212 includes should your MSP do pay-per-click Google ads, how switching off can power up your business, and the secret to sustainable business growth.
5 big ugly MSP marketing myths: BUSTED
As you head into 2024, here are absolute codswallop myths about marketing your MSP that could hold you back. Let’s bust them!
You can’t trust someone you don’t like… and you can’t like someone you don’t know
One of the goals of your MSP’s marketing is to build a relationship of trust with your leads and prospects. Here’s why
Episode 210: Use Star Wars marketing in your MSP
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Episode 210 includes making your marketing as compelling as Star Wars, the psychology of three-tier pricing, and freeing yourself from time-suck activities with a Virtual Assistant.
Some interesting Google search experiments to be aware of
Google’s trying out a load of new features right now. Some of them could one day be useful to MSPs trying to improve their search results
Episode 209: The secret LinkedIn tool MSPs don’t know about
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Episode 209 includes how understanding personality types can help shape your sales and marketing, could this ‘secret’ LinkedIn tool give you the edge, and use your marketing to improve your relevance to potential clients
Walking the factory floor: The MSP marketing edition
Do you have a marketing machine for your MSP? If you do, here’s why you should walk the factory floor now and again
Episode 208: Target these 4 awesome verticals
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Episode 208 includes four awesome verticals you should target, making it EASY for buyers to choose you, and how to improve your recruitment to find the best techs for your MSP.
Episode 205: A smart LinkedIn MSP marketing trick
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Episode 205 includes finding the ideal regular cadence for your marketing system, generate more leads with LinkedIn lead magnets, and get new clients and grow your MSP
My friend Darren went out of his way NOT to call his IT support…
Here’s a real insight into an ordinary guy who doesn’t like his MSP… plus how to find business owners in this exact situation