If you want a different 2026, you can’t run it on last year’s habits

Paul Green January 1, 2026Uncategorized

If you finished last year disappointed with the progress you made with your marketing, here’s how to flip that on its head this year.

MSP marketing SPECIAL: Grow relationships

Paul Green December 30, 2025

Paul Green's MSP Marketing Podcast

MSP marketing SPECIAL: Grow relationships

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<blockquote class="wp-embedded-content" data-secret="8d4wywuRFV"><a href="https://www.mspmarketingedge.com/podcast/episode320/">MSP marketing SPECIAL: Grow relationships</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode320/embed/#?secret=8d4wywuRFV" width="500" height="350" title="&#8220;MSP marketing SPECIAL: Grow relationships&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="8d4wywuRFV" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 320 is a SPECIAL: Part two of a three part series – Grow Relationships

MSP marketing SPECIAL: Build audiences

Paul Green December 23, 2025

Paul Green's MSP Marketing Podcast

MSP marketing SPECIAL: Build audiences

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<blockquote class="wp-embedded-content" data-secret="fnTHkslmGr"><a href="https://www.mspmarketingedge.com/podcast/episode319/">MSP marketing SPECIAL: Build audiences</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode319/embed/#?secret=fnTHkslmGr" width="500" height="350" title="&#8220;MSP marketing SPECIAL: Build audiences&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="fnTHkslmGr" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 319 is a SPECIAL: Part one of a three part series – Build Audiences

What the fastest-growing MSPs will do in 2026 (and how to copy them)

Paul Green December 18, 2025Uncategorized

This is what fast-growing MSPs are doing… and here’s how you can copy every single one of their advantages.

5 expert predictions for MSPs in 2026

Paul Green December 16, 2025

Paul Green's MSP Marketing Podcast

5 expert predictions for MSPs in 2026

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<blockquote class="wp-embedded-content" data-secret="8ZNWkVeAkC"><a href="https://www.mspmarketingedge.com/podcast/episode318/">5 expert predictions for MSPs in 2026</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode318/embed/#?secret=8ZNWkVeAkC" width="500" height="350" title="&#8220;5 expert predictions for MSPs in 2026&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="8ZNWkVeAkC" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 318 is a SPECIAL: 5 expert predictions for MSPs in 2026

Does AI recommend your MSP?

Paul Green December 9, 2025

Paul Green's MSP Marketing Podcast

Does AI recommend your MSP?

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<blockquote class="wp-embedded-content" data-secret="ItCuQYocqE"><a href="https://www.mspmarketingedge.com/podcast/episode317/">Does AI recommend your MSP?</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode317/embed/#?secret=ItCuQYocqE" width="500" height="350" title="&#8220;Does AI recommend your MSP?&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="ItCuQYocqE" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 317 includes: Does AI recommend your MSP?, This one action KILLS sales for MSPs, and MSPs: The mistakes you’ll make hiring your first sales person.

Should your MSP fire a client for Christmas?

Paul Green December 4, 2025Uncategorized

Getting rid of a toxic client doesn’t drive progress backwards, it actually sets your MSP up for greater profits and happier staff. Here’s why

MSPs: Do this daily… or fall behind

Paul Green December 2, 2025

Paul Green's MSP Marketing Podcast

MSPs: Do this daily... or fall behind

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<blockquote class="wp-embedded-content" data-secret="RM8fnfUqey"><a href="https://www.mspmarketingedge.com/podcast/episode316/">MSPs: Do this daily&#8230; or fall behind</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode316/embed/#?secret=RM8fnfUqey" width="500" height="350" title="&#8220;MSPs: Do this daily&#8230; or fall behind&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="RM8fnfUqey" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 316 includes: MSPs, do this daily… or fall behind, turn $1 into THOUSANDS for your MSP, why your MSP doesn’t charge higher prices.

Don’t miss out: Hot new MSP sales book

Paul Green November 25, 2025

Paul Green's MSP Marketing Podcast

Don't miss out: Hot new MSP sales book

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<blockquote class="wp-embedded-content" data-secret="6tblQ08FPo"><a href="https://www.mspmarketingedge.com/podcast/episode315/">Don&#8217;t miss out: Hot new MSP sales book</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode315/embed/#?secret=6tblQ08FPo" width="500" height="350" title="&#8220;Don&#8217;t miss out: Hot new MSP sales book&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="6tblQ08FPo" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Epsiode 315 includes: Don’t miss out… Hot new MSP sales book, the worst advice for MSPs, and how an MSP built £8m of recurring revenue.

Good, better, best pricing for MSPs: Why it works

Paul Green November 13, 2025Uncategorized

Do you offer 3 tier pricing to your prospects or do you just have one package (take it or leave it)? This subject is sometimes controversial with MSPs. Let’s delve into the psychology that makes good, better, best pricing a smarter choice