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Episode 212 includes should your MSP do pay-per-click Google ads, how switching off can power up your business, and the secret to sustainable business growth.
5 big ugly MSP marketing myths: BUSTED
As you head into 2024, here are absolute codswallop myths about marketing your MSP that could hold you back. Let’s bust them!
Episode 206: This MSP won £7,000 MRR from networking
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Episode 206 includes improving your networking game to win more clients, how to raise your prices and take your clients with you, and securing investment for your new business
Episode 196 SPECIAL: Inspirational: How this MSP built his business
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Episode 196 includes an extended interview with MSP Founder and industry expert Scott Riley. Scott discusses his remarkable journey to founding a successful MSP, including the time he worked with The Hoff, how he established his business to be truly client-first, and what happened after he burned through $50,000 of marketing budget and ended up with nothing to show for it.
Episode 194 SPECIAL: Could your MSP survive losing 50% of revenue?
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Episode 194 includes an extended interview with MSP MD Henry Duncombe. Henry shares his story, from joining the business as an engineer to becoming its MD, including the measures he took to ensure the survival of his MSP following the loss of a £4.5 MILLION client.
Episode 193: How to hire Gen Z technicians
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Episode 193 includes the things you love and hate about your MSP, the power of in-person proposals and scheduled follow-ups, and the importance of authenticity when hiring or marketing to Gen z
Episode 192: MSPs: To do list? Have a “stop doing” list
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Episode 192 includes how a ‘stop doing’ list can supercharge your productivity, set yourself up for sales success by taking control of the meeting environment, and understanding the implications of cyber insurance
Best practice MSP marketing is a system, not a series of campaigns
The goal is to get the right message in front of the right person at the right time. Here’s how to do that.
Episode 190: Can an MSP do a 4 day working week?
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Episode 190 includes the ONE nugget of advice new MSPs need, the benefits of operating your MSP on a four-day working week, and marketing cyber security without leaning on fear, uncertainty and doubt.
Episode 188: How to explain the cloud to prospects
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Episode 188 includes how to explain the cloud to prospects, getting over you fear of being on camera, and growing yourself to grow your business