Why prospects price shop MSPs (& how to end it forever)

Paul Green March 10, 2026

Paul Green's MSP Marketing Podcast

Why prospects price shop MSPs (& how to end it forever)

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00:00 / 00:33:36

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<blockquote class="wp-embedded-content" data-secret="o3VGxUOOZ7"><a href="https://www.mspmarketingedge.com/podcast/episode330/">Why prospects price shop MSPs (&#038; how to end it forever)</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode330/embed/#?secret=o3VGxUOOZ7" width="500" height="350" title="&#8220;Why prospects price shop MSPs (&#038; how to end it forever)&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="o3VGxUOOZ7" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 330 includes: Why prospects price shop MSPs, why MSPs feel overwhelmed even when things are good, and clever marketing ideas from outside the channel.

Controversial?? I believe your MSP’s sales proposals should be 80% templated

Paul Green March 5, 2026Uncategorized

How much time do you spend altering each sales proposal for your prospects? I’d love to know your thoughts on this.

MSPs: Never be ignored on LinkedIn, again

Paul Green February 10, 2026

Paul Green's MSP Marketing Podcast

MSPs: Never be ignored on LinkedIn, again

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<blockquote class="wp-embedded-content" data-secret="Cd3emKDaYm"><a href="https://www.mspmarketingedge.com/podcast/episode326/">MSPs: Never be ignored on LinkedIn, again</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode326/embed/#?secret=Cd3emKDaYm" width="500" height="350" title="&#8220;MSPs: Never be ignored on LinkedIn, again&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="Cd3emKDaYm" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 326 includes: Never be ignored on LinkedIn again, How your MSP can excite ANY prospect, and the Disney lesson your MSP mustn’t ignore.

Why is this so controversial for MSPs?

Paul Green January 27, 2026

Paul Green's MSP Marketing Podcast

Why is this so controversial for MSPs?

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00:00 / 00:32:33

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<blockquote class="wp-embedded-content" data-secret="efSvmmbtDs"><a href="https://www.mspmarketingedge.com/podcast/episode324/">Why is this so controversial for MSPs?</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode324/embed/#?secret=efSvmmbtDs" width="500" height="350" title="&#8220;Why is this so controversial for MSPs?&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="efSvmmbtDs" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 324 includes: Why is this so controversial for MSPs?, change your life (and MSP) with this daily habit, and why email is the #1 MSP marketing tool.

How to market your MSP to lawyers

Paul Green January 20, 2026

Paul Green's MSP Marketing Podcast

How to market your MSP to lawyers

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00:00 / 00:22:57

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<blockquote class="wp-embedded-content" data-secret="qRCWfczDh3"><a href="https://www.mspmarketingedge.com/podcast/episode323/">How to market your MSP to lawyers</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode323/embed/#?secret=qRCWfczDh3" width="500" height="350" title="&#8220;How to market your MSP to lawyers&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="qRCWfczDh3" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 323 includes: How to market your MSP to lawyers, why are you working so hard?, and this is how MSPs lose revenue.

Should your MSP fire a client for Christmas?

Paul Green December 4, 2025Uncategorized

Getting rid of a toxic client doesn’t drive progress backwards, it actually sets your MSP up for greater profits and happier staff. Here’s why

Danger! Never assume your MSP’s clients are loyal

Paul Green November 18, 2025

Paul Green's MSP Marketing Podcast

Danger! Never assume your MSP's clients are loyal

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00:00 / 00:25:47

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<blockquote class="wp-embedded-content" data-secret="RlLwM08mR0"><a href="https://www.mspmarketingedge.com/podcast/episode314/">Danger! Never assume your MSP&#8217;s clients are loyal</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode314/embed/#?secret=RlLwM08mR0" width="500" height="350" title="&#8220;Danger! Never assume your MSP&#8217;s clients are loyal&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="RlLwM08mR0" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 314 includes: Never assume your MSP’s clients are loyal, the reason your MSP’s marketing is so hard, and does your MSP spend this much acquiring a new client?

The 3 big reasons your best technicians might leave you

Paul Green October 7, 2025

Paul Green's MSP Marketing Podcast

The 3 big reasons your best technicians might leave you

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00:00 / 00:32:00

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<blockquote class="wp-embedded-content" data-secret="IeogtI1kKG"><a href="https://www.mspmarketingedge.com/podcast/episode308/">The 3 big reasons your best technicians might leave you</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode308/embed/#?secret=IeogtI1kKG" width="500" height="350" title="&#8220;The 3 big reasons your best technicians might leave you&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="IeogtI1kKG" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 308 includes: The 3 big reasons your best technicians might leave you, how to turn tech newbies into your MSP’s biggest fans, and if you’re a control freak your MSP may struggle to grow.

Change your life (and your MSP) in daily 90 minute chunks

Paul Green October 2, 2025Uncategorized

If you asked me to name the one thing that’ll help you grow your MSP more than anything else, it would be this…

MSPs: Stop using this 2008 marketing tactic

Paul Green September 30, 2025

Paul Green's MSP Marketing Podcast

MSPs: Stop using this 2008 marketing tactic

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00:00 / 00:31:26

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<blockquote class="wp-embedded-content" data-secret="bcuFO9WdL5"><a href="https://www.mspmarketingedge.com/podcast/episode307/">MSPs: Stop using this 2008 marketing tactic</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode307/embed/#?secret=bcuFO9WdL5" width="500" height="350" title="&#8220;MSPs: Stop using this 2008 marketing tactic&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="bcuFO9WdL5" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 307 includes: MSPs: stop using this 2008 marketing tactic, why ignoring Copilot damages MSPs’ retention, and can MSPs win clients without embracing video?