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Episode 187 includes persuading clients to accept MFA, the benefits of posting real photos on your MSP website, and the value of public speaking to your business
Episode 185: 7 MSP website headlines to swipe & adapt
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Episode 185 includes – upgrade your marketing and sales approach from Passive to Active, seven MSP website headlines to swipe & adapt, and building fruitful long-term relationships with systemised relationship marketing.
Episode 183: Should MSPs do SEO? My answer might shock you…
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Episode 183 includes – should MSPs do SEO, improving your outbound call success rate with a ‘pave the way’ letter, and replacing ‘sales’ with ‘invitations’ and ‘conversations’
Episode 181: MSPs: Have you worked out your hourly profit per client?
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Episode 181 includes working out your hourly profit per client, why your clients aren’t terrified of cyber crime, and growing your MSP business via acquisitions
Episode 180: Why your clients aren’t terrified of cyber crime
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Episode 180 includes how to not get locked in a ‘prison’ of your own design, why your clients aren’t terrified of cyber crime, and reaching B2B audiences using Facebook ads.
Episode 179: How to max networking (events not cables)
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Episode 179 includes – you can’t expect ‘A Team’ game if you hire ‘B Team’ players, how to max networking (events not cables), and helping MSPs shorten sales cycles and double sales – in 90 days.
Episode 178 SPECIAL: How this MSP can dominate his niche
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In Episode 178 I’m joined by our MSP Marketing Facebook Group competition winner Tony Sollars for a one on one marketing consult. We talk about his business and what marketing he’s already doing to promote it, and I offer him some advice on things he could try or improve to push his business to the next level and become the dominant player in their niche.
To influence what John Smith buys, you must look through John Smith’s eyes
The more you can understand how a prospect thinks and feels, the better you can influence them. Here’s the marketing tool you need: The buyer persona
Episode 176: The MSP Marketing KPIs that matter
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Episode 176 includes – retrain your reticular activating system and focus on the positives, the MSP Marketing KPIs that matter, and how better communication and follow-up with leads and prospects can dramatically improve growth
Episode 174: Should MSPs do lunch & learns?
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Episode 174 includes building strategic partnerships within your vertical to promote growth, should MSPs do lunch & learns, and how a servant leader management approach can empower your team to success
