Every MSP I know who hires someone into this role sees an immediate jump in perceived customer service levels
Should your MSP fire your most annoying client?
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Episode 336 includes: Should your MSP fire your most annoying client?, analogies to help any prospect understand complex tech issues, and how this guy generated 1,000 highly qualified leads for MSPs.
5 cool ideas from my last 5 podcast episodes
5 cool ideas from my last 5 podcast episodes… which one will you act on this week?
What to do when your MSP has a quiet week
OK, I realise the chances are you’re NOT having a quiet week. But just in case you are, there are five ideas in here to help you make the most of your unexpected free time…
Turn Your MSP’s Existing Clients Into Lead Magnets
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Episode 334 includes: The one marketing habit every MSP should obsess over, why every MSP needs a dispatcher, and how to get vendors to pay for your marketing.
MSPs are terrified of guarantees (yet this costs you clients)
I know of four or five MSPs who guarantee their work publicly. And guess what? They win more clients. Here’s why
MSPs: You’re tracking the wrong marketing numbers
This is why obsessing over how much engagement you get on LinkedIn is a waste of time. Track these two stats instead
Why MSPs should block out a big chunky block of “leadership time” every week
If you don’t have at least 10 hours a week put aside for LEADING your MSP rather than doing stuff in your MSP, you should read this
Marketing tasks MSP owners should NEVER touch
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Episode 329 includes: Marketing tasks MSP owners should NEVER touch, many MSPs use AI badly for marketing, and it costs MSPs 5 FIGURES to win a new client.
The most common MSP marketing mistake
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Episode 328 includes: The most common MSP marketing mistake, is your MSP’s expertise hiding in plain sight?, and how much is your MSP REALLY worth?