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Episode 199 includes improving your productivity by eliminating ‘noise’, selling more by uncovering prospects’ pain points, and communicating effectively with your non-technical prospects
The most powerful marketing question to ask any lead
When you get leads onto a short video call, ask them this question to instantly know whether they could make a great prospect, or not
Episode 197: Help techs triage tickets properly
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Episode 197 includes protecting yourself from LinkedIn prospect poachers, helping techs triage tickets properly, and how consultative selling can improve your MSP income.
Episode 196 SPECIAL: Inspirational: How this MSP built his business
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Episode 196 includes an extended interview with MSP Founder and industry expert Scott Riley. Scott discusses his remarkable journey to founding a successful MSP, including the time he worked with The Hoff, how he established his business to be truly client-first, and what happened after he burned through $50,000 of marketing budget and ended up with nothing to show for it.
Here’s a simple marketing cadence that your MSP can swipe and adapt
If your MSP’s marketing is driven by one off campaigns and you regularly feel you’re not doing enough, then you need a system. Here’s why
Episode 193: How to hire Gen Z technicians
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Episode 193 includes the things you love and hate about your MSP, the power of in-person proposals and scheduled follow-ups, and the importance of authenticity when hiring or marketing to Gen z
Episode 192: MSPs: To do list? Have a “stop doing” list
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Episode 192 includes how a ‘stop doing’ list can supercharge your productivity, set yourself up for sales success by taking control of the meeting environment, and understanding the implications of cyber insurance
Episode 191: This simple trick increases sales for MSPs
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Episode 191 includes why the right time is always NOW, ‘pre-suading’ your leads, and the secret to progressing from coffee date to closing the deal.
Best practice MSP marketing is a system, not a series of campaigns
The goal is to get the right message in front of the right person at the right time. Here’s how to do that.
Episode 185: 7 MSP website headlines to swipe & adapt
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Episode 185 includes – upgrade your marketing and sales approach from Passive to Active, seven MSP website headlines to swipe & adapt, and building fruitful long-term relationships with systemised relationship marketing.
