If you’re running a promotion you must make sure it seems exciting and sexy to your clients and prospects. Here’s how
Episode 211: MSPs: Turn away clients like these
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Episode 211 includes client doesn’t pay – take the service away, new starter to superstar in 50 weeks, and practice your sales technique – but NOT on your prospects
Episode 202: Ghosted by prospects? Try this
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Episode 202 includes how to encourage ‘ghost’ prospects to re-engage, grow your LinkedIn connections and email database at the same time, and leadership, true client partnerships and the voice of the CIO
Episode 199: MSPs: Uncover prospects’ pain points to sell more
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Episode 199 includes improving your productivity by eliminating ‘noise’, selling more by uncovering prospects’ pain points, and communicating effectively with your non-technical prospects
The most powerful marketing question to ask any lead
When you get leads onto a short video call, ask them this question to instantly know whether they could make a great prospect, or not
Episode 197: Help techs triage tickets properly
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Episode 197 includes protecting yourself from LinkedIn prospect poachers, helping techs triage tickets properly, and how consultative selling can improve your MSP income.
Episode 196 SPECIAL: Inspirational: How this MSP built his business
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Episode 196 includes an extended interview with MSP Founder and industry expert Scott Riley. Scott discusses his remarkable journey to founding a successful MSP, including the time he worked with The Hoff, how he established his business to be truly client-first, and what happened after he burned through $50,000 of marketing budget and ended up with nothing to show for it.
Here’s a simple marketing cadence that your MSP can swipe and adapt
If your MSP’s marketing is driven by one off campaigns and you regularly feel you’re not doing enough, then you need a system. Here’s why
Episode 193: How to hire Gen Z technicians
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Episode 193 includes the things you love and hate about your MSP, the power of in-person proposals and scheduled follow-ups, and the importance of authenticity when hiring or marketing to Gen z
Episode 192: MSPs: To do list? Have a “stop doing” list
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Episode 192 includes how a ‘stop doing’ list can supercharge your productivity, set yourself up for sales success by taking control of the meeting environment, and understanding the implications of cyber insurance
