Episode 150: This is how to influence your MSP’s prospects

Paul Green September 27, 2022

Paul Green's MSP Marketing Podcast

Episode 150: This is how to influence your MSP's prospects

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00:00 / 00:39:06

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<blockquote class="wp-embedded-content" data-secret="hC9U2HLDCr"><a href="https://www.mspmarketingedge.com/podcast/episode150/">Episode 150: This is how to influence your MSP&#8217;s prospects</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode150/embed/#?secret=hC9U2HLDCr" width="500" height="350" title="&#8220;Episode 150: This is how to influence your MSP&#8217;s prospects&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="hC9U2HLDCr" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 150 includes extra ways to influence your prospects, how to help staff financially and a new vCIO revenue stream for your MSP

Episode 149: Claim your share of this $5,000 MSP giveaway

Paul Green September 20, 2022

Paul Green's MSP Marketing Podcast

Episode 149: Claim your share of this $5,000 MSP giveaway

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00:00 / 00:30:12

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<blockquote class="wp-embedded-content" data-secret="0W5eWEWA9g"><a href="https://www.mspmarketingedge.com/podcast/episode149/">Episode 149: Claim your share of this $5,000 MSP giveaway</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode149/embed/#?secret=0W5eWEWA9g" width="500" height="350" title="&#8220;Episode 149: Claim your share of this $5,000 MSP giveaway&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="0W5eWEWA9g" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 149 includes free money for MSPs, how to influence future clients and why scrappy marketing can work for your MSP

Could you use a WFH setup as a bribe for new clients?

Paul Green September 8, 2022Uncategorized

Here’s a great idea to ethically bribe new clients to join your MSP, or existing clients to sign a new contract

Episode 147: MSPs – be an adult when a client fires you

Paul Green September 6, 2022

Paul Green's MSP Marketing Podcast

Episode 147: MSPs - be an adult when a client fires you

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00:00 / 00:33:24

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<blockquote class="wp-embedded-content" data-secret="692CihMpum"><a href="https://www.mspmarketingedge.com/podcast/episode147/">Episode 147: MSPs &#8211; be an adult when a client fires you</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode147/embed/#?secret=692CihMpum" width="500" height="350" title="&#8220;Episode 147: MSPs &#8211; be an adult when a client fires you&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="692CihMpum" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 147 includes the benefit to your MSP of having a ‘loss leader’, the importance of being an adult when a client leaves you and a process expert joins Paul to explain how to easily document the procedures inside your MSP

Episode 146: Should you buy a client out of a contract?

Paul Green August 30, 2022

Paul Green's MSP Marketing Podcast

Episode 146: Should you buy a client out of a contract?

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00:00 / 00:29:38

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<blockquote class="wp-embedded-content" data-secret="Al6OFJm5h9"><a href="https://www.mspmarketingedge.com/podcast/episode146/">Episode 146: Should you buy a client out of a contract?</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode146/embed/#?secret=Al6OFJm5h9" width="500" height="350" title="&#8220;Episode 146: Should you buy a client out of a contract?&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="Al6OFJm5h9" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 146 includes when MSPs should buy clients out of contracts, the financial numbers that are important to your business and breaking sales down into simple steps

Why your MSP’s marketing must be a system (not a series of random events)

Paul Green August 29, 2022Uncategorized

Want to know one of the biggest secrets to effective marketing? It’s all about big mo.

MSPs: Why your photo is your greatest sales tool

Paul Green August 25, 2022Uncategorized

Let me just start off by saying – I am not a narcissist. You’d be forgiven for thinking I am, considering you see my face the second you log onto …

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MSPs: How to ask your clients for 2 year contracts

Paul Green August 19, 2022Uncategorized

Here’s a scary idea. Next time you get a new client, instead of asking them for a 12 month contract, why not ask them for a two year contract? Or, …

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Episode 144: Your MSP needs a Dream 100 prospect list

Paul Green August 16, 2022

Paul Green's MSP Marketing Podcast

Episode 144: Your MSP needs a Dream 100 prospect list

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00:00 / 00:48:08

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<blockquote class="wp-embedded-content" data-secret="6ll0EClL2f"><a href="https://www.mspmarketingedge.com/podcast/episode144/">Episode 144: Your MSP needs a Dream 100 prospect list</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode144/embed/#?secret=6ll0EClL2f" width="500" height="350" title="&#8220;Episode 144: Your MSP needs a Dream 100 prospect list&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="6ll0EClL2f" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 144 includes why and how to identify a Dream 100 list, why speed is of the essence for dealing with prospects and how to do 1 hour of work in 30 minutes

Episode 142: Your MSP’s marketing advantage: Showing empathy

Paul Green August 2, 2022

Paul Green's MSP Marketing Podcast

Episode 142: Your MSP's marketing advantage: Showing empathy

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<blockquote class="wp-embedded-content" data-secret="ysLY1IFRxb"><a href="https://www.mspmarketingedge.com/podcast/episode142/">Episode 142: Your MSP&#8217;s marketing advantage: Showing empathy</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode142/embed/#?secret=ysLY1IFRxb" width="500" height="350" title="&#8220;Episode 142: Your MSP&#8217;s marketing advantage: Showing empathy&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="ysLY1IFRxb" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 142 includes why empathy is the core marketing skill to develop, Paul’s real life example of why ‘before & after’ case studies matter and the MSP owner that thinks the tech on-site visit is dead