Here’s a great idea to ethically bribe new clients to join your MSP, or existing clients to sign a new contract
Episode 146: Should you buy a client out of a contract?
/
RSS Feed
Episode 146 includes when MSPs should buy clients out of contracts, the financial numbers that are important to your business and breaking sales down into simple steps
Why your MSP’s marketing must be a system (not a series of random events)
Want to know one of the biggest secrets to effective marketing? It’s all about big mo.
MSPs: Why your photo is your greatest sales tool
Let me just start off by saying – I am not a narcissist. You’d be forgiven for thinking I am, considering you see my face the second you log onto …
MSPs: How to ask your clients for 2 year contracts
Here’s a scary idea. Next time you get a new client, instead of asking them for a 12 month contract, why not ask them for a two year contract? Or, …
Episode 144: Your MSP needs a Dream 100 prospect list
/
RSS Feed
Episode 144 includes why and how to identify a Dream 100 list, why speed is of the essence for dealing with prospects and how to do 1 hour of work in 30 minutes
Episode 143: Admit what your MSP CAN’T do, to win trust
/
RSS Feed
Episode 143 includes the marketing power of admitting your limitations, understand the Pros and Cons of using MSP jargon and a marketing expert explains why email marketing isn’t dead
Recession: DO NOT PANIC. There is plenty of business + money for you
From the age of 19 to 32, I was a newspaper reporter and then a radio presenter. And at times I was 100% guilty of doing what the media is …
How MSPs should use direct mail for lead generation
In this ultimate guide, you’ll learn what direct mail is and why it can be your secret weapon to successful lead generation.
Episode 142: Your MSP’s marketing advantage: Showing empathy
/
RSS Feed
Episode 142 includes why empathy is the core marketing skill to develop, Paul’s real life example of why ‘before & after’ case studies matter and the MSP owner that thinks the tech on-site visit is dead