Here’s a simple marketing cadence that your MSP can swipe and adapt

Paul Green August 10, 2023Uncategorized

If your MSP’s marketing is driven by one off campaigns and you regularly feel you’re not doing enough, then you need a system. Here’s why

Episode 191: This simple trick increases sales for MSPs

Paul Green July 11, 2023

Paul Green's MSP Marketing Podcast

Episode 191: This simple trick increases sales for MSPs

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00:00 / 00:38:23

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<blockquote class="wp-embedded-content" data-secret="SujTOH43Ro"><a href="https://www.mspmarketingedge.com/podcast/episode191/">Episode 191: This simple trick increases sales for MSPs</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode191/embed/#?secret=SujTOH43Ro" width="500" height="350" title="&#8220;Episode 191: This simple trick increases sales for MSPs&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="SujTOH43Ro" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 191 includes why the right time is always NOW, ‘pre-suading’ your leads, and the secret to progressing from coffee date to closing the deal.

Best practice MSP marketing is a system, not a series of campaigns

Paul Green July 6, 2023Uncategorized

The goal is to get the right message in front of the right person at the right time. Here’s how to do that.

Episode 187: Persuade clients about MFA

Paul Green June 13, 2023

Paul Green's MSP Marketing Podcast

Episode 187: Persuade clients about MFA

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<blockquote class="wp-embedded-content" data-secret="oSpIx6Svmm"><a href="https://www.mspmarketingedge.com/podcast/episode187/">Episode 187: Persuade clients about MFA</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode187/embed/#?secret=oSpIx6Svmm" width="500" height="350" title="&#8220;Episode 187: Persuade clients about MFA&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="oSpIx6Svmm" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 187 includes persuading clients to accept MFA, the benefits of posting real photos on your MSP website, and the value of public speaking to your business

Episode 186: MSPs: A crazy idea to generate clients from LinkedIn TODAY

Paul Green June 6, 2023

Paul Green's MSP Marketing Podcast

Episode 186: MSPs: A crazy idea to generate clients from LinkedIn TODAY

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00:00 / 00:28:48

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<blockquote class="wp-embedded-content" data-secret="28JeobrWcR"><a href="https://www.mspmarketingedge.com/podcast/episode186/">Episode 186: MSPs: A crazy idea to generate clients from LinkedIn TODAY</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode186/embed/#?secret=28JeobrWcR" width="500" height="350" title="&#8220;Episode 186: MSPs: A crazy idea to generate clients from LinkedIn TODAY&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="28JeobrWcR" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 186 includes marketing & business growth AMA – your questions answered, a crazy idea to generate clients from LinkedIn TODAY, and secure your MSP’s future with differentiation

Episode 183: Should MSPs do SEO? My answer might shock you…

Paul Green May 16, 2023

Paul Green's MSP Marketing Podcast

Episode 183: Should MSPs do SEO? My answer might shock you...

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00:00 / 00:31:31

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<blockquote class="wp-embedded-content" data-secret="Me2ozsebTD"><a href="https://www.mspmarketingedge.com/podcast/episode183/">Episode 183: Should MSPs do SEO? My answer might shock you&#8230;</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode183/embed/#?secret=Me2ozsebTD" width="500" height="350" title="&#8220;Episode 183: Should MSPs do SEO? My answer might shock you&#8230;&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="Me2ozsebTD" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 183 includes – should MSPs do SEO, improving your outbound call success rate with a ‘pave the way’ letter, and replacing ‘sales’ with ‘invitations’ and ‘conversations’

Are your MSP’s prospects driven by fear and greed?

Paul Green May 11, 2023Uncategorized

It’s only MSPs that buy technology. Ordinary business owners and managers buy outcomes. Here’s what they want, and what they fear

Episode 182: Why you must give up your break/fix habit

Paul Green May 9, 2023

Paul Green's MSP Marketing Podcast

Episode 182: Why you must give up your break/fix habit

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00:00 / 00:42:10

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<blockquote class="wp-embedded-content" data-secret="txCgAj2WPJ"><a href="https://www.mspmarketingedge.com/podcast/episode182/">Episode 182: Why you must give up your break/fix habit</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode182/embed/#?secret=txCgAj2WPJ" width="500" height="350" title="&#8220;Episode 182: Why you must give up your break/fix habit&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="txCgAj2WPJ" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 182 includes why you must give up your break/fix habit, three tips for emergency lead generation, and identifying and remedying failures in B2B sales journeys

Make your marketing more Kirk. And less Spock

Paul Green April 27, 2023Uncategorized

It’s almost impossible to purposefully grow your MSP without being organised and productive. Here’s a simple three step method to be both

Episode 180: Why your clients aren’t terrified of cyber crime

Paul Green April 25, 2023

Paul Green's MSP Marketing Podcast

Episode 180: Why your clients aren't terrified of cyber crime

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00:00 / 00:39:57

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<blockquote class="wp-embedded-content" data-secret="C8cbO9LoIH"><a href="https://www.mspmarketingedge.com/podcast/episode180/">Episode 180: Why your clients aren&#8217;t terrified of cyber crime</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode180/embed/#?secret=C8cbO9LoIH" width="500" height="350" title="&#8220;Episode 180: Why your clients aren&#8217;t terrified of cyber crime&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="C8cbO9LoIH" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 180 includes how to not get locked in a ‘prison’ of your own design, why your clients aren’t terrified of cyber crime, and reaching B2B audiences using Facebook ads.