The more you can understand how a prospect thinks and feels, the better you can influence them. Here’s the marketing tool you need: The buyer persona
Episode 176: The MSP Marketing KPIs that matter
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Episode 176 includes – retrain your reticular activating system and focus on the positives, the MSP Marketing KPIs that matter, and how better communication and follow-up with leads and prospects can dramatically improve growth
Episode 175: MSPs: Remove all friction from your sales
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Episode 175 includes harnessing the power of your unconscious mind, removing all friction from your sales, and how a well-designed ‘welcome sequence’ can dramatically improve your email marketing results.
Every MSP needs a strategic referral deal with a web agency. Here’s why
If you can build a solid relationship with a local web agency, you can pass each other highly qualified leads. Here’s why that works, and how to do it
Episode 174: Should MSPs do lunch & learns?
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Episode 174 includes building strategic partnerships within your vertical to promote growth, should MSPs do lunch & learns, and how a servant leader management approach can empower your team to success
Episode 173: AI in real life: How this MSP uses it
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Episode 173 includes why paying your (small) suppliers faster makes business sense, the Six Steps from ‘suspect’ to ‘loyal customer’, and how this MSP uses AI in real life
3 reasons why a business owner will buy from your MSP
A big secret to great marketing is being able to look at things from someone else’s point of view. Here’s how to do that in your MSP
Episode 172: This tool makes hiring techs easier
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Episode 172 includes ‘4000 Weeks’ and the importance of ‘you time’ to your life and business, the tool that makes hiring techs easier, and how creating an excellent customer experience can help grow your business
How much does MSP marketing cost? [2023]
It’s the number one question asked by MSPs: “How much will it cost to improve my marketing”. Here for the first time, is the answer
Short on time for marketing your MSP? Give it to LinkedIn
How to make LinkedIn your MSP’s most powerful marketing tool – with just 30 minutes a day.
