Often the context of how we contact someone affects whether they’re willing to listen. This is a super smart way to reach dream prospects
Episode 225: MSPs: Send a Xmas card to prospects… in March?
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Episode 225 includes saying goodbye to distractions, sending your prospects a Christmas card in MARCH, and closing more deals by improving your communication with non-technical people.
Don’t sell cyber security. Sell “you’ll sleep better at night” (features vs benefits)
Selling to business owners and managers is a lot easier when you see the world through their eyes, and understand why they buy what you sell
Episode 220: MSPs: This tool sells more to your clients
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Episode 220 includes five marketing myths that are holding you back, this tool sells more to your clients, and the secrets of successful Facebook marketing.
MSPs: Here are 3 sexy emails you can send to leads & prospects
Here are three marketing emails you can swipe and adapt for your MSP, plus a simple guide to creating more. Easy
MSP sales: Would you physically visit leads in their office?
Would you ever consider hitting the road every day to visit 7 leads, who weren’t expecting you? This MSP is doing exactly that
Episode 217: SPECIAL: Listen to Paul’s BAD cold sales calls
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In the third and final of our series of Special Episodes, cold-calling expert Derek Marin shares some of the advice and tips he’s learnt from cold-calling, and offers me live feedback when I try cold-calling for myself.
Planning a Jan promotion for your MSP? “10% off” sucks… use this instead
If you’re running a promotion you must make sure it seems exciting and sexy to your clients and prospects. Here’s how
Episode 211: MSPs: Turn away clients like these
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Episode 211 includes client doesn’t pay – take the service away, new starter to superstar in 50 weeks, and practice your sales technique – but NOT on your prospects
Episode 202: Ghosted by prospects? Try this
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Episode 202 includes how to encourage ‘ghost’ prospects to re-engage, grow your LinkedIn connections and email database at the same time, and leadership, true client partnerships and the voice of the CIO