It takes 50+ touchpoints to get a new client for your MSP. How do you make that easy for yourself?

Paul Green June 5, 2024Uncategorized

If you’re about to run a marketing campaign for your MSP, pause a sec… you’d be better off setting up an easy marketing system. Here’s why

Episode 238: HUH? Growing your MSP should be… boring???

Paul Green June 4, 2024

Paul Green's MSP Marketing Podcast

Episode 238: HUH? Growing your MSP should be... boring???

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00:00 / 00:33:19

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<blockquote class="wp-embedded-content" data-secret="juqW182cZD"><a href="https://www.mspmarketingedge.com/podcast/episode238/">Episode 238: HUH? Growing your MSP should be&#8230; boring???</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode238/embed/#?secret=juqW182cZD" width="500" height="350" title="&#8220;Episode 238: HUH? Growing your MSP should be&#8230; boring???&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="juqW182cZD" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 238 includes why growing your MSP should be… boring, what’s your email marketing spam rate, and how to look at your marketing as a prospect does.

7 random (but good) marketing ideas for MSPs

Paul Green May 23, 2024Uncategorized

Got an hour to kill and want to spend it working ON the business (rather than IN it)? Here are some MSP marketing ideas to get you excited

Episode 231: No-one buys MFA… they buy “sleeping better”

Paul Green April 16, 2024

Paul Green's MSP Marketing Podcast

Episode 231: No-one buys MFA... they buy "sleeping better"

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<blockquote class="wp-embedded-content" data-secret="P16ulVSH5M"><a href="https://www.mspmarketingedge.com/podcast/episode231/">Episode 231: No-one buys MFA&#8230; they buy &#8220;sleeping better&#8221;</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode231/embed/#?secret=P16ulVSH5M" width="500" height="350" title="&#8220;Episode 231: No-one buys MFA&#8230; they buy &#8220;sleeping better&#8221;&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="P16ulVSH5M" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 231 includes – don’t sell the FEATURES, sell the BENEFITS, 3 KILLER offers to stand out from the MSP crowd, and how to hire and integrate the best remote employees into your MSP.

Episode 226: The best (and simplest) MSP client retention idea

Paul Green March 12, 2024

Paul Green's MSP Marketing Podcast

Episode 226: The best (and simplest) MSP client retention idea

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<blockquote class="wp-embedded-content" data-secret="VC8RIduqYk"><a href="https://www.mspmarketingedge.com/podcast/episode226/">Episode 226: The best (and simplest) MSP client retention idea</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode226/embed/#?secret=VC8RIduqYk" width="500" height="350" title="&#8220;Episode 226: The best (and simplest) MSP client retention idea&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="VC8RIduqYk" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 226 includes – is your website good enough, the simplest way to maximize retention, and how this MSP grew a million pound business…TWICE.

This MSP’s getting 650 people visiting his website every month, thanks to Big Mo

Paul Green February 29, 2024Uncategorized

How many visitors do you get to your website? Here’s what one MSP has been doing to drive his traffic up (and it’s generating new leads, too)

Episode 223: Could you buy another MSP?

Paul Green February 20, 2024

Paul Green's MSP Marketing Podcast

Episode 223: Could you buy another MSP?

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00:00 / 00:26:34

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<blockquote class="wp-embedded-content" data-secret="VbMVg1U2DD"><a href="https://www.mspmarketingedge.com/podcast/episode223/">Episode 223: Could you buy another MSP?</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode223/embed/#?secret=VbMVg1U2DD" width="500" height="350" title="&#8220;Episode 223: Could you buy another MSP?&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="VbMVg1U2DD" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 223 includes – could you grow your MSP business by buying another one, how everybody benefits from cause related marketing, and using social proof to increase sales.

Episode 221: Successful MSPs are rapid action takers

Paul Green February 6, 2024

Paul Green's MSP Marketing Podcast

Episode 221: Successful MSPs are rapid action takers

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00:00 / 00:29:24

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<blockquote class="wp-embedded-content" data-secret="IiylA8QvmJ"><a href="https://www.mspmarketingedge.com/podcast/episode221/">Episode 221: Successful MSPs are rapid action takers</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode221/embed/#?secret=IiylA8QvmJ" width="500" height="350" title="&#8220;Episode 221: Successful MSPs are rapid action takers&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="IiylA8QvmJ" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 221 includes the power of taking rapid action, improving your website by eliminating THIS word, and working smarter to work less and grow your MSP.

Episode 219: How this MSP grew from 0 to 25 staff

Paul Green January 23, 2024

Paul Green's MSP Marketing Podcast

Episode 219: How this MSP grew from 0 to 25 staff

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00:00 / 00:43:57

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<blockquote class="wp-embedded-content" data-secret="YKL9gwyE0p"><a href="https://www.mspmarketingedge.com/podcast/episode219/">Episode 219: How this MSP grew from 0 to 25 staff</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode219/embed/#?secret=YKL9gwyE0p" width="500" height="350" title="&#8220;Episode 219: How this MSP grew from 0 to 25 staff&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="YKL9gwyE0p" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 219 includes – what is remarketing and how can it help your MSP, five more common website mistakes, and how this MSP grew from 0 to 25 staff.

Episode 218: Is Facebook a viable promotional tool for an MSP?

Paul Green January 16, 2024

Paul Green's MSP Marketing Podcast

Episode 218: Is Facebook a viable promotional tool for an MSP?

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00:00 / 00:42:36

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<blockquote class="wp-embedded-content" data-secret="CPqs9UKrTF"><a href="https://www.mspmarketingedge.com/podcast/episode218/">Episode 218: Is Facebook a viable promotional tool for an MSP?</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode218/embed/#?secret=CPqs9UKrTF" width="500" height="350" title="&#8220;Episode 218: Is Facebook a viable promotional tool for an MSP?&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="CPqs9UKrTF" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 218 includes is Facebook a viable promotional tool for an MSP, five common website mistakes, and how ’emotional content’ can help you connect with prospects