Don’t sell cyber security. Sell “you’ll sleep better at night” (features vs benefits)

Paul Green February 15, 2024Uncategorized

Selling to business owners and managers is a lot easier when you see the world through their eyes, and understand why they buy what you sell

MSPs: Here are 3 sexy emails you can send to leads & prospects

Paul Green January 25, 2024Uncategorized

Here are three marketing emails you can swipe and adapt for your MSP, plus a simple guide to creating more. Easy

MSP sales: Would you physically visit leads in their office?

Paul Green January 18, 2024Uncategorized

Would you ever consider hitting the road every day to visit 7 leads, who weren’t expecting you? This MSP is doing exactly that

Episode 210: Use Star Wars marketing in your MSP

Paul Green November 21, 2023

Paul Green's MSP Marketing Podcast

Episode 210: Use Star Wars marketing in your MSP

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<blockquote class="wp-embedded-content" data-secret="FNBKSNrPwj"><a href="https://www.mspmarketingedge.com/podcast/episode210/">Episode 210: Use Star Wars marketing in your MSP</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode210/embed/#?secret=FNBKSNrPwj" width="500" height="350" title="&#8220;Episode 210: Use Star Wars marketing in your MSP&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="FNBKSNrPwj" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 210 includes making your marketing as compelling as Star Wars, the psychology of three-tier pricing, and freeing yourself from time-suck activities with a Virtual Assistant.

Episode 209: The secret LinkedIn tool MSPs don’t know about

Paul Green November 14, 2023

Paul Green's MSP Marketing Podcast

Episode 209: The secret LinkedIn tool MSPs don't know about

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<blockquote class="wp-embedded-content" data-secret="WX5JP1IlwQ"><a href="https://www.mspmarketingedge.com/podcast/episode209/">Episode 209: The secret LinkedIn tool MSPs don&#8217;t know about</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode209/embed/#?secret=WX5JP1IlwQ" width="500" height="350" title="&#8220;Episode 209: The secret LinkedIn tool MSPs don&#8217;t know about&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="WX5JP1IlwQ" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 209 includes how understanding personality types can help shape your sales and marketing, could this ‘secret’ LinkedIn tool give you the edge, and use your marketing to improve your relevance to potential clients

Walking the factory floor: The MSP marketing edition

Paul Green November 9, 2023Uncategorized

Do you have a marketing machine for your MSP? If you do, here’s why you should walk the factory floor now and again

Episode 208: Target these 4 awesome verticals

Paul Green November 7, 2023

Paul Green's MSP Marketing Podcast

Episode 208: Target these 4 awesome verticals

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<blockquote class="wp-embedded-content" data-secret="P6rd3hsBAC"><a href="https://www.mspmarketingedge.com/podcast/episode208/">Episode 208: Target these 4 awesome verticals</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode208/embed/#?secret=P6rd3hsBAC" width="500" height="350" title="&#8220;Episode 208: Target these 4 awesome verticals&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="P6rd3hsBAC" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 208 includes four awesome verticals you should target, making it EASY for buyers to choose you, and how to improve your recruitment to find the best techs for your MSP.

Episode 206: This MSP won £7,000 MRR from networking

Paul Green October 24, 2023

Paul Green's MSP Marketing Podcast

Episode 206: This MSP won £7,000 MRR from networking

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<blockquote class="wp-embedded-content" data-secret="h2A0YcWuYR"><a href="https://www.mspmarketingedge.com/podcast/episode206/">Episode 206: This MSP won £7,000 MRR from networking</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode206/embed/#?secret=h2A0YcWuYR" width="500" height="350" title="&#8220;Episode 206: This MSP won £7,000 MRR from networking&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="h2A0YcWuYR" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 206 includes improving your networking game to win more clients, how to raise your prices and take your clients with you, and securing investment for your new business

Episode 205: A smart LinkedIn MSP marketing trick

Paul Green October 17, 2023

Paul Green's MSP Marketing Podcast

Episode 205: A smart LinkedIn MSP marketing trick

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<blockquote class="wp-embedded-content" data-secret="VO6DBHhxmx"><a href="https://www.mspmarketingedge.com/podcast/episode205/">Episode 205: A smart LinkedIn MSP marketing trick</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode205/embed/#?secret=VO6DBHhxmx" width="500" height="350" title="&#8220;Episode 205: A smart LinkedIn MSP marketing trick&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="VO6DBHhxmx" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 205 includes finding the ideal regular cadence for your marketing system, generate more leads with LinkedIn lead magnets, and get new clients and grow your MSP

My friend Darren went out of his way NOT to call his IT support…

Paul Green October 12, 2023Uncategorized

Here’s a real insight into an ordinary guy who doesn’t like his MSP… plus how to find business owners in this exact situation