Good, better, best pricing for MSPs: Why it works

Paul Green November 13, 2025Uncategorized

Do you offer 3 tier pricing to your prospects or do you just have one package (take it or leave it)? This subject is sometimes controversial with MSPs. Let’s delve into the psychology that makes good, better, best pricing a smarter choice

Why being the cheapest MSP is a bad strategy

Paul Green November 4, 2025

Paul Green's MSP Marketing Podcast

Why being the cheapest MSP is a bad strategy

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<blockquote class="wp-embedded-content" data-secret="pcaPSBLCiK"><a href="https://www.mspmarketingedge.com/podcast/episode312/">Why being the cheapest MSP is a bad strategy</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode312/embed/#?secret=pcaPSBLCiK" width="500" height="350" title="&#8220;Why being the cheapest MSP is a bad strategy&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="pcaPSBLCiK" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 312 includes: Why being the cheapest MSP is a bad strategy, The #1 all time secret of epic MSP marketing, and DANGER: most MSPs have confused messaging.

3 big pricing mistakes that kill MSPs’ sales

Paul Green September 9, 2025

Paul Green's MSP Marketing Podcast

3 big pricing mistakes that kill MSPs’ sales

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00:00 / 00:40:07

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<blockquote class="wp-embedded-content" data-secret="UEwaAboi12"><a href="https://www.mspmarketingedge.com/podcast/episode304/">3 big pricing mistakes that kill MSPs’ sales</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode304/embed/#?secret=UEwaAboi12" width="500" height="350" title="&#8220;3 big pricing mistakes that kill MSPs’ sales&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="UEwaAboi12" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 304 includes: 3 big pricing mistakes that kill MSPs’ sales, this video MUST be on every MSP website, and the truth about SMS marketing for MSPs.

Episode 242: MSPs who do this kind of marketing will ALWAYS struggle

Paul Green July 2, 2024

Paul Green's MSP Marketing Podcast

Episode 242: MSPs who do this kind of marketing will ALWAYS struggle

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00:00 / 00:27:05

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<blockquote class="wp-embedded-content" data-secret="ZbIcpgAp2R"><a href="https://www.mspmarketingedge.com/podcast/episode242/">Episode 242: MSPs who do this kind of marketing will ALWAYS struggle</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode242/embed/#?secret=ZbIcpgAp2R" width="500" height="350" title="&#8220;Episode 242: MSPs who do this kind of marketing will ALWAYS struggle&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="ZbIcpgAp2R" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 242 includes MSPs who do this kind of marketing will ALWAYS struggle, look at what you sell from the prospect’s point of view and how MSPs can use content to warm up prospects

Episode 239: Why MSPs must do a weekly LinkedIn Newsletter

Paul Green June 11, 2024

Paul Green's MSP Marketing Podcast

Episode 239: Why MSPs must do a weekly LinkedIn Newsletter

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00:00 / 00:39:55

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<blockquote class="wp-embedded-content" data-secret="xQhJhlDjt5"><a href="https://www.mspmarketingedge.com/podcast/episode239/">Episode 239: Why MSPs must do a weekly LinkedIn Newsletter</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode239/embed/#?secret=xQhJhlDjt5" width="500" height="350" title="&#8220;Episode 239: Why MSPs must do a weekly LinkedIn Newsletter&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="xQhJhlDjt5" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 239 includes why you must do a weekly LinkedIn Newsletter, how to stop the tech work interrupting growing the business, and the MSP that figured out how to get the best from its sales reps.

Episode 230: How to attach MRR to hardware & project sales

Paul Green April 9, 2024

Paul Green's MSP Marketing Podcast

Episode 230: How to attach MRR to hardware & project sales

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00:00 / 00:33:36

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<blockquote class="wp-embedded-content" data-secret="wb3bfiWFla"><a href="https://www.mspmarketingedge.com/podcast/episode230/">Episode 230: How to attach MRR to hardware &#038; project sales</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode230/embed/#?secret=wb3bfiWFla" width="500" height="350" title="&#8220;Episode 230: How to attach MRR to hardware &#038; project sales&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="wb3bfiWFla" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 230 includes how to attach Monthly Recurring Revenue to hardware & project sales, 5 quick wins to improve your net profit margin, and attracting your ideal clients with strategic content marketing.

Episode 214: What if you could only work 1 hour a day?

Paul Green December 19, 2023

Paul Green's MSP Marketing Podcast

Episode 214: What if you could only work 1 hour a day?

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00:00 / 00:37:57

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<blockquote class="wp-embedded-content" data-secret="QT3j3Sajbp"><a href="https://www.mspmarketingedge.com/podcast/episode214/">Episode 214: What if you could only work 1 hour a day?</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode214/embed/#?secret=QT3j3Sajbp" width="500" height="350" title="&#8220;Episode 214: What if you could only work 1 hour a day?&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="QT3j3Sajbp" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 214 includes adding value to your business in 60 minutes, for how long should you ask a client to commit to you, and focus your marketing by defining your target market.

Planning a Jan promotion for your MSP? “10% off” sucks… use this instead

Paul Green December 14, 2023Uncategorized

If you’re running a promotion you must make sure it seems exciting and sexy to your clients and prospects. Here’s how

Episode 210: Use Star Wars marketing in your MSP

Paul Green November 21, 2023

Paul Green's MSP Marketing Podcast

Episode 210: Use Star Wars marketing in your MSP

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<blockquote class="wp-embedded-content" data-secret="dLuc6Vsh1a"><a href="https://www.mspmarketingedge.com/podcast/episode210/">Episode 210: Use Star Wars marketing in your MSP</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode210/embed/#?secret=dLuc6Vsh1a" width="500" height="350" title="&#8220;Episode 210: Use Star Wars marketing in your MSP&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="dLuc6Vsh1a" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 210 includes making your marketing as compelling as Star Wars, the psychology of three-tier pricing, and freeing yourself from time-suck activities with a Virtual Assistant.

Episode 206: This MSP won £7,000 MRR from networking

Paul Green October 24, 2023

Paul Green's MSP Marketing Podcast

Episode 206: This MSP won £7,000 MRR from networking

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00:00 / 00:34:57

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<blockquote class="wp-embedded-content" data-secret="7a4lOYejZ9"><a href="https://www.mspmarketingedge.com/podcast/episode206/">Episode 206: This MSP won £7,000 MRR from networking</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode206/embed/#?secret=7a4lOYejZ9" width="500" height="350" title="&#8220;Episode 206: This MSP won £7,000 MRR from networking&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="7a4lOYejZ9" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 206 includes improving your networking game to win more clients, how to raise your prices and take your clients with you, and securing investment for your new business