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Episode 244 includes the 3 perfect times to ask for a review, how to generate more marketing content ideas than you could ever use, and how to create a repeatable sales process
Episode 243: Sacrifice one monitor to sell more hardware
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Episode 243 includes sacrifice one monitor to sell more hardware, how to fix a marketing machine that’s not producing leads and why you’ll never get good traffic for a search term like data backup until you make one specific tweak
Episode 242: MSPs who do this kind of marketing will ALWAYS struggle
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Episode 242 includes MSPs who do this kind of marketing will ALWAYS struggle, look at what you sell from the prospect’s point of view and how MSPs can use content to warm up prospects
3 smart questions to help differentiate your MSP from the 40,000 other MSPs out there
Most MSPs say differentiation is one of the hardest aspects of marketing. Here’s an easy way to figure out why someone should buy from you
Episode 240: MSPs: How to reach hot prospects other MSPs can’t
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Episode 240 includes how to reach hot prospects other MSPs can’t, how to know the names of prospects visiting your website, and the MSP that increased sales by 500% at a fifth of the cost.
It takes 50+ touchpoints to get a new client for your MSP. How do you make that easy for yourself?
If you’re about to run a marketing campaign for your MSP, pause a sec… you’d be better off setting up an easy marketing system. Here’s why
Should MSPs use AI robodiallers to make prospecting calls?
Could an AI robodialler be a smart add to your marketing toolkit? I tested one… its not ready for marketing yet, but could work for inbound helpdesk calls
Can’t reach your prospects? Stop trying as an MSP sales person… and use this technique instead
Often the context of how we contact someone affects whether they’re willing to listen. This is a super smart way to reach dream prospects
Episode 225: MSPs: Send a Xmas card to prospects… in March?
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Episode 225 includes saying goodbye to distractions, sending your prospects a Christmas card in MARCH, and closing more deals by improving your communication with non-technical people.
Don’t sell cyber security. Sell “you’ll sleep better at night” (features vs benefits)
Selling to business owners and managers is a lot easier when you see the world through their eyes, and understand why they buy what you sell